Pick someone up for their brains this Halloween! These two viral videos were created to get that exact message out and increase visits to the Moxie’s Zombiefest microsite. The strategy here was to keep Moxie’s branding to an absolute minimum to encourage forwarding of the videos by a discerning 18 – 35 year old demographic and to intrigue viewers into wanting to know more about Moxie’s Halloween party.
Scriptwriting: Heather Berard, Kevin Simcock
Concept: Heather Berard, Keely Portsmouth
Tan Hunter is a video that was used online exclusively to help promote awareness for Moxie's summer party and its tan line theme. It was available for viewing on YouTube and on the party's landing page. The Tan Hunter - a parody of the late Steve Irwin - has devoted his life to the observation of tan line species in the wild, and he's never seen anything like the creatures in this video.
Scriptwriting: Heather Berard
Director: Jason Smith
Editor(s): Jason Smith and Ian Flaig