The three campaigns in this section are excellent examples of my versatility as a writer and my ability to generate concepts that are effective across a variety of media.They contain everything from interactive online quizzes to viral videos posted on YouTube.
Moxie's - National Summer Campaign
To show how the right people come together at Moxie's, a campaign was created to reflect both the endless possibilities at Moxie's and how Moxie's is where things happen. Print, station domination, web and video were all part of this Canada wide campaign.
Billboards
Three billboards that showcase how 'things happen' at Moxie's. Please click on the image to view all three.
Copywriter(s): Heather Berard, Kevin Simcock
Concept: Heather Berard, Kevin Simcock, Keely Portsmouth, Jason Sweet
Art Director(s): Keely Portsmouth, Jason Sweet
Photographer: Matt Barnes (Westside Studio, Toronto)
Toronto Transit Station Domination
Campaign creative was used to take over a transit station in Toronto.
Copywriter(s): Heather Berard, Kevin Simcock
Art Director(s): Keely Portsmouth, Jason Sweet
Photographer: Matt Barnes (Westside Studio, Toronto)
Microsite and Interactive Game www.ThingsHappen.ca
This campaign also had an online component that included an online game and the promotion of the restaurant's summer feature menu. In the game, the user chooses either a male or female dining companion. Once selected, the user goes through a drink, main course and dessert. The dining companion's video reaction to the food and drink determines what the user is in the mood for. Please click on the image to view all the stages of the interactive game. Click here to play the game.
Copywriter(s): Heather Berard, Kevin Simcock
Concept: Heather Berard, Kevin Simcock, Chasook Chun, Keely Portsmouth
Online Art Director: Chasook Chun
Director/Producer: Jason Smith
Editor: Ian Flaig